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By traditional definition, beautocracy is a term that refers to society's rather narrow view of what is considered to be 'beautiful'. But what would happen if you were to challenge that notion and attempt to reclaim the name, turn it into something positive instead? 

Beautocracy, hand-in-hand with apotheKerri beauty & curiosities, is a movement created to bring like-minded women together through their mutual adoration of all things beauty-related, in an industry that can so often drive women apart. 

Put simply, Beautocracy seeks to save the world through the awesome power of lipstick. 

Curious? Why not drop us a line to find out more or maybe even join us as we attempt to create a better beauty experience?  And if you're worried this all sounds a little too touchy-feely, Lefty-Lucy socialist for you, no need. The only Red here is our lipstick!

Please note: apotheKerri beauty is neither affiliated with nor endorsed by the US-based manufacturer of fabulous things, Apothekerri (TM) fine handmade products for bath and body. If it's snake oil like Mom used to make you're after, then why not check them out on Facebook?

However, if you're in Canada and looking for a beauty company that caters to the individual as opposed to the masses, look no further!